Sex, selfies and the city: Instagram's favorite places 性、自拍和城市:Instagram最愛的地點


(CNN)These days we don't need a plane ticket to see some exotic place; all we need to do is look at Instagram.
現在我們不必為了欣賞異國景點而買機票,只要看Instagram就能做到。

In fact, the amount of "likes" garnered by a destination on Instagram is increasingly a deciding factor in where users decide to vacation, according to a report by travel site Amadeus.
根據旅遊網站Amadeus的報導,事實上,在Instagram通過景點而獲得的讚數逐漸成為使用者要去哪裡休假的決定因素。

So what can one learn about a destination from just looking at Instagram?
所以要如何只是看Instagram就能了解一個地點?

According to airport transfer company hoppa, plenty.
根據機場接送公司,大量的。

Hoppa recently released a report on how the world's top destinations are perceived via the social media platform.
最近Hoppa發表了一篇關於如何透過社交媒體平台來被視為世界著名景點的報導。

"It was quite a large team of us. It took just over a month for us to manually go through 50,000 photos," says Daniel Boardman, hoppa's head of search engine optimization.
Hoppa搜尋引擎最佳化的負責人Daniel Boardman表示:「這是我們一個相當大的團隊,我們只花了一個多月的時間就人工翻閱過五萬張照片。」

His team analyzed the most "liked" photos, and what types of posts were most popular in each destination.
他的團隊分析了最多人按讚的照片,以及在各個地點中什麼類型的貼文最受歡迎。

How to get 'likes'
如何得到「讚」


In order, the destinations that received the most "likes" on Instagram are: Los Angeles, Bangkok, London, Taipei and Miami.
Instagram上得到最多讚的地點依序為:洛杉磯、曼谷、倫敦、台北和邁阿密。

World-class cities like New York and Paris don't even scratch the top five.
世界級的城市像是紐約和巴黎甚至沒有進入前五名。

It's a notably different list from that of most Instagrammed destinations (in order: New York, London, Paris, Dubai, Los Angeles).
這和在instagram上打卡次數最多的地點名單有很大的不同(依序為:紐約、倫敦、巴黎、杜拜、洛杉磯)

Boardman says that's most likely because of the subject matter posted from those particular hotspots.
Boardman說這有很大的可能是因為題材是從特定的無線熱點上傳的緣故。

"Fashion gets a lot of likes; particularly the [Yeezy Boost 350] Adidas shoes designed by Kanye West," he says. "A lot of people took pictures of those shoes with the beach in the background, and they got a lot of 'likes.'"
他說:「時尚得到很多個讚;特別是肯伊·威斯特設計的愛迪達鞋[Yeezy Boost 350],許多人把海灘當作背景跟鞋子一起拍照,他們就得到很多個讚。」

Brightly colored scenery and food were also all but guaranteed to get likes, he notes.
他指出,色彩鮮艷的風景和食物也都保證能得到讚。

Destinations that could weave in all three of those types of pictures were most likely to get love.
能將地點和那三種類型的照片結合最能受到大家喜愛。

London: Self(ie)-obsessed
倫敦:對自拍著迷


Selfies, of course, are Instagram's bread and butter.
當然,自拍是Instagram主要的收入來源。

In fact, the Amadeus report claims that a segment of tourists -- which it terms "social capital seekers" -- chooses its vacation based on which destinations offer the best selfie opportunities.
事實上,Amadeus的報導表示有一部分的旅客─被稱為「社會資本追求者」─是根據哪個地點有最棒的自拍機會來選擇要去哪裡休假。

Unexpectedly, most Instagram selfies are snapped in London.
令人意外的是,Instagram大部分的自拍都是在倫敦。

"I was quite surprised that London was best for selfies," admits Boardman. "I thought somewhere like Los Angeles would take that mantle."
Boardman承認:「我很驚訝倫敦會是自拍的最佳地點,我以為其他像是洛杉磯的地方才會得到這個稱號。」

Boardman theorizes that the plethora of iconic landmarks -- from Big Ben to Buckingham Palace -- has something to do with London's selfie status.
Boardman推測,眾多的標誌性地標─從大笨鐘到白金漢宮─和倫敦得到的自拍地位有關。

"People coming to London would rather get out their selfie stick and take a photo in front of the landmark, as opposed to just take a picture of the landmark."
來到倫敦的人喜歡拿出他們的自拍棒在地標前合照,而不是純粹只拍地標。

Other big selfie destinations are Buenos Aires, Argentina and Mecca, Saudi Arabia.
其他適合自拍的地點為阿根廷的布宜諾斯艾利斯和沙烏地阿拉伯的麥加。

Hong Kong: Where the scene speaks for itself
以風景為代表的地方:香港


On the flip side, Hong Kong is the destination that has the most posts of scenery without the selfies.
另一方面,香港是有最多風景貼文而沒有自拍的地點。

However, scenery isn't the most "likable" feature on Instagram, says Boardman.
但是Boardman說:「在Instagram上風景不是最有可能被按讚的特性。」

"Though Hong Kong was quite high in terms of 'likes,' it's nowhere near the top. While it has all these beautiful photos of scenery and is a great looking place, that's not what wows on Instagram," he says.
他說:「雖然香港有很高的讚數,但遠遠不如第一名,雖然它有所有這些美麗的風景照,而且是個好看的地方,但在Instagram上並不會令人讚嘆。」

Los Angeles: City of sex
慾望城市:洛杉磯


What does wow Instagram users, unsurprisingly, are sexually suggestive pictures.
能讓Instagram用戶讚嘆的不出所料是性暗示照片。

The majority of risque shots, it turns out, are snapped in Los Angeles.
結果顯示出大多數不雅的照片是在洛杉磯所拍的。

"Los Angeles has beach and bikinis and a lot of selfies taken there were geared toward showing off certain parts of the body," Boardman says.
Boardman說:「洛杉磯有海灘和比基尼,許多在那裡的自拍都是為了炫耀某些身體部位。」

He adds that selfie sticks help in framing the raunchiest angles.
他補充道,自拍棒能幫忙架出最惹火的角度。

No more are bedroom narcissists confined to the duckface pose.
不再有只局限於鴨嘴臉(嘟嘴自拍)的臥室自戀狂了。

Phuket: Eat well, take pics
普吉島:吃美食、拍照


Instagram users are obsessed with food porn, Boardman found.
Boardman發現,Instagram用戶著迷於誘人的美食照。
 
The majority of delicious food pics were posted from Phuket, Thailand.
大多數的美食照是在泰國普吉島上傳的。

"If you look at the food category, it was mostly pictures from Southeast Asia -- those countries have some of the most eye-catching cuisine," says Boardman.
Boardman說:「如果你去看食物的類別,照片主要是來自東南亞,那些國家有許多最吸引人目光的美食。」
 
Yes, Paris is for couples
沒錯,巴黎是情侶專屬


Boardman also looked at which destinations featured the most shots of couples.
Boardman也關注了哪個地點的特色是有最多的情侶照。
 
This time, the answer was obvious: Paris.
這次,答案很明顯的是巴黎。
 
"Paris is seen as the number one romantic destination in the world," says Boardman.
Boardman說:「巴黎被視為世界上最浪漫的地點。」
 
Unsurprisingly, many shots of couples are taken around the Eiffel Tower, or loved up in one of Paris' romantic eateries.
不出所料,許多情侶照都是在艾菲爾鐵塔周圍,或是在令人熱戀的某間巴黎浪漫餐廳拍的。

The most Instagrammed destinations in the world
全世界instagram打卡次數最多的地點
1. New York City 紐約市
2. London 倫敦
3. Paris 巴黎
4. Dubai 杜拜
5. Los Angeles 洛杉磯
6. Istanbul 伊斯坦堡
7. Miami 邁阿密
8. Las Vegas 拉斯維加斯
9. Barcelona 巴塞隆納
10. Moscow 莫斯科
 
The most "liked" destinations in the world
世界上得到最多「讚」的地點
1. Los Angeles 洛杉磯
2. Bangkok 曼谷
3. London 倫敦
4. Taipei 台北
5. Miami 邁阿密
6. Madrid 馬德里
7. Paris 巴黎
8. Seoul 首爾
9. New York City 紐約市
10. Rome 羅馬

原文網址:http://goo.gl/pYZFmk

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