Commercials vs. reality: A fascinating photo project about junk food 廣告vs真實：驚人的垃圾食物系列照片

 The first commercial in human history appeared long ago. Today, whole teams of specialists work diligently in order to make products more attractive, delicious or desirable. For example, at BMW, as many as 36 engineers focus on making sure that their cars’ doors close with a pleasant sound. But here we’re not talking about cars. Instead, we’re going to focus on some of the biggest advertisers of all — fast food. To create a picture of seemingly delicious food, famous food brands work just as hard as car manufacturers.
人類史上的第一個廣告出現在很久以前，現在，所有專家團隊都很努力地想要讓產品變得更吸引人、美味或受歡迎，舉例來說，在BMW有36位之多的工程師專注在確保他們的車門在關起來時的聲音是悅耳的，但在這裡我們要談論的不是車子，而是要聚焦在一些最大的廣告主，也就是「速食」，為了創造一張食物似乎很美味的照片，知名食物品牌就像車子製造商一樣的努力。

Bright Side decided to conduct an investigation in the spirit of ’expectations vs. reality’, and compared well-known brands’ commercials with the products we actually get from them in their restaurants. Take a look — you might be surprised!
Bright Side決定抱持「期望vs真實」的精神進行一項調查，並將知名品牌的廣告和我們實際從他們餐廳買來的東西做比較，來看一看吧，你可能會感到驚訝！

Wild Berry pie, McDonald’s 
麥當勞 野梅派



Greek Mac, McDonald’s 
麥當勞 希臘麥克



French Fries Standard, McDonald’s 
麥當勞 標準大小的薯條



Chicken McNuggets, McDonald’s 
麥當勞 麥克雞塊


Royal Cheeseburger, McDonald’s 
麥當勞 皇家吉士堡



Potato Wedges, McDonald’s 
麥當勞 薯塊



Big Tasty, McDonald’s 
麥當勞 至尊漢堡


Mini Bucket, KFC 
肯德基 迷你炸雞桶


ITwister Cheese, KFC
肯德基 起司嫩雞捲



Bites Teriyaki, KFC
肯德基 照燒雞肉塊


Subway Club, SUBWAY
賽百味 百味俱樂部


Teriyaki Chicken, SUBWAY
賽百味 照燒雞肉



Chicken and Bacon Ranch Melt, SUBWAY
賽百味 香熱起司雞腿培根


Whopper, Burger King 
漢堡王 華堡


Crispy Chicken, Burger King
漢堡王 脆皮香雞堡


Cheeseburger, Burger King
漢堡王 吉士堡




原文網址：http://goo.gl/MXBt72

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