Ad of the Day: Are These the Strangest, Most Mesmerizing Financial Ads Ever? 今日廣告：有史以來最奇特、最吸睛的金融廣告？



E-payment brand Klarna gets 'smoooth' By Tim Nudd

電子支付品牌Klarna「好滑」！



Financial ads are normally so buttoned up. But Swedish e-commerce payment brand Klarna loosens things up in its new campaign from DDB Stockholm, with three weirdly entrancing ads that dramatize how "smoooth" it is to use Klarna's services.

金融廣告通常來說都是很保守的。但是瑞典電子商務支付品牌Klarna在斯德哥爾摩DDB廣告公司為其所製作的新廣告中大解放，用三種怪異地迷人的廣告誇張的呈現，使用Klarna的服務有多「滑順」。




All three spots, directed by MJZ's Perlorian Brothers—known for their idiosyncratic work—feel almost more like art pieces than ads. To communicate this idea of "smoooth," the ads show, respectively, a fish taking a thrilling ride down a plastic slide and across a floor; a cheese slicer carving gorgeously through a long block of cheese; and a very hairy creature swimming carefree through a pool.

這三個廣告全是由MJZ廣告公司的怪胎兄弟（ Perlorian Brothers）所導演的，他們以風格獨特的作品聞名，感覺不只是廣告，更像是藝術品。為了傳達其「滑順」的理念，這些廣告分別以：一隻魚驚險的從塑膠溜滑梯滑下來且滑過地板、一個起司切片器華麗的雕刻一大塊長型乳酪以及一隻毛茸茸的生物悠游自在的游過水池。


The ads are all backed by the same simple, looping electronic music—an original track by DeadMono—which adds to the mesmerizing feel.
這些廣告都是以相同簡單、循環的電子音樂，是DeadMono的創作原曲，為此增添了令人著迷的感覺。


The ads broke in Sweden on Tuesday, backed by outdoor advertising and social media. "We fell for the concept 'Smoooth' because it describes the overall feeling of how a really good experience should be when you shop online," Klarna founder and CEO Sebastian Siemiatkowski said in a statement.

這些廣告在戶外廣告及社群媒體的支持下，於瑞典的星期二曝光。Klarna的創辦人兼執行長Sebastian Siemiatkowski於聲明稿中表示：「我們都沉浸在這『滑順』的理念中，因為他描述了當你線上購物時，這整體的感受是多麼好的體驗。」


"The creative approach was to keep them minimal, to keep them graphic, to keep them intriguing, and to keep them smooth," the Perlorian Brothers tell Adweek. "We wanted them to feel a little strange and arty. So we searched all over the world for the best locations, the best props, the slipperiest fish, the smoothest cheese, the silkiest fur-covered sea creature."
怪胎兄弟（Perlorian Brothers）向廣告周刊（Adweek）表示：「這種創意的廣告方式是為了使他們簡單明瞭、生動、引人好奇，且滑順。我們想要讓他們感覺起來有那麼一點奇怪又有藝術感。所以我們搜尋了全世界最適合的地點、最適合的道具，最滑的魚、最光滑的起司和被最柔軟的毛髮覆蓋的海洋生物。」


Glassworks Post in London also worked on the spots.

倫敦的Glassworks Post也有參與製作這些廣告。


CREDITS製作明細
Client: Klarna 客戶：Klarna
Agency: DDB Stockholm 代理公司：DDB Stockholm
Production Company: MJZ 製作公司：MJZ
Directors: The Perlorian Brothers 導演：怪胎兄弟
Postproduction: Glassworks Post, London
後期製作公司：倫敦Glassworks Post
Music: DeadMono 配樂：DeadMono
 
原文網址：http://goo.gl/Rt4KXp

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