Pebble Time Kickstarter project raised $20.3 million/Pebble Time的Kickstarter計劃募集了兩千零三十萬美元


During its month-long crowdfunding campaign, which ended 10 p.m. ET Friday, Pebble Time shattered two Kickstarter records. It broke its first record on its first day, when it became the fastest project to raise $1 million -- in 49 minutes. A week later, it became the most-funded campaign in Kickstarter's history after receiving more than $13.3 million in pledges, besting Coolest Cooler, the previous record holder.
在其長達一個月的群眾募款活動，該活動於東岸時間星期五Pepple Time(註一)下午十點結束，打破了兩項Kickstarter(註二)的紀錄，當它成為最快募集到一百萬美金的計劃--在49分鐘內，它就活動的第一天打破了它的第一個紀錄；一周後，在收到一千三百三十萬美元的資金後，它成為Kickstarter史上募到最多資金的活動，打敗了前一個紀錄保持者Coolest Cooler(註三)。

Now, in total, Pebble has raised $20,336,930 from 78,463 people. Pebble's initial goal -- to raise $500,000 -- was too easy of a hurdle. Each watch was sold for $159 to early backers, and $179 for just about everyone else. Once retailers start selling the watch, the price will go up to $199.
現在，Pebble總計已經從78,463人募集到20,336,930美元，Pebble最初的目標是募到500,000美金，這個目標對他們來說太容易了。早期的贊助人能以159美元買到一隻手錶，而幾乎其他人得要花179美元來購買，一旦零售商開始賣這隻錶，價格將會漲到199美元。

"We cannot thank the Pebble community enough for their monumental support," Eric Migicovsky, Pebble CEO, said in a statement. "We continue to listen to and be inspired by the backers who believed in us and supported our vision from day one." The Pebble Time is Pebble's second generation smartwatch, and this is Pebble's second Kickstarter campaign.
「對於贊助Pebble的人的重要支持，再多的感謝也不夠，」Pebble執行長Eric Migicovsky在一次聲明中說到，「我們會繼續聆聽從最一開始就相信我們並支持我們的構想的贊助人聲音，並持續地從他們身上得到靈感。」Pebble Time是Pebble第二代的智慧手錶，而這是Pebble第二次的Kickstarter活動。

Three years ago, Pebble raised more than $10 million from 69,000 people on the crowdfunding site for its first product, the original Pebble Watch. The company's goal at the time was also an easy target -- $100,000.
三年前，Pebbleh第一個商品-原始的Pebble Watch在群眾募資網站上從69,000人募到一千萬美元，那時公司的目標也是非常的容易--100,000美元。

Pebble Time is 20% thinner than its predecessor, and features a new color e-paper screen. The Pebble Watch only came with a black and white screen. A one-week battery life has also been another selling point for the Pebble Time.
Pebble Time比它的前身薄百分之20，而且特色是新的彩色e-paper屏幕，Pebble Watch只有黑白屏幕，一周的電池續航力也是Pebble Time的另一大賣點。

Kickstarter says that Pebble is one of thousands of companies and creators who have turned to crowdfunding on its site for more than one project.
Kickstater表示Pebble是數千個有一個以上的計劃在它的網站上發動群眾募款的公司和創作者之一。

"Pebble's double success really shows the power of Kickstarter as a way to build community around creative work," John Dimatos, Kickstarter's lead for tech and design projects, said in an email statement. "The Pebble team wanted to come back to the people who supported them at the start, and that community really responded."
「Pebble連兩次的成功真的顯示了Kickstarter這個替有創意的作品建立社群方式的威力，」Kickstarter科技及設計計劃的領導人John Dimatos在電子郵件聲明中說到，「Pebble團隊希望回到最初支持他們的人的身邊，而那社群也真的響應了。」

Pebble says it will start shipping the Pebble Time watch to its backers in May.
Pebble表示他們將會在五月開始運送Pebble Time手錶給它的贊助者們。

(註一)Pebble Time是Pebbe公司所推出的第二款智慧手錶。
(註二)Kickstarter是一個網路群眾募資平台，通過該網站進行公眾集資以提供人們進行創意專案的籌集資金。Kickstarter可以許多種創意專案募集資金，譬如電影、音樂、舞台劇、漫畫、新聞學、電視遊戲以及與食物有關的專案。但人們不能以Kickstarter為投資專案來賺錢。他們規定只能返還實物獎勵或者獨一無二的經驗給資助者，像一本寫著感謝的筆記、客製的T恤、與作家共進晚餐，或者一個新產品的最初體驗。
維基百科：http://zh.wikipedia.org/wiki/Kickstarter
(註三) Coolest Cooler是個整個多種機能的行動式保冷箱。內部分成兩個隔間可分別放置冰塊或其他的東西，並附上 LED 照明燈，上頭加上一個攪拌器，上蓋內部並藏有刀具與盤子，反過來盤子底部剛好可以當成砧板。外面還加上了開瓶器、防水並可拆卸的藍牙喇叭，除此之外還有可供各式行動裝置充電的 USB 充電埠。
資料來源：http://technews.tw/2014/08/28/coolest-cooler-in-kickstarter/

原文網址：http://money.cnn.com/2015/03/27/technology/pebble-time-most-funded-kickstarter/  

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