Google is growing its ads -- in size and in number. Google正在增加廣告的篇幅與數量
Later this year, Google is going to start handing over more space to advertisers, and allow their ads to pop up in loads of new places: Google Maps ads could even start showing up while you're driving. 今年下半年, Google 將會開始分配更多空間給廣告商,並允許他們的廣告在很多新的位置跳出, Google 地圖廣告可能甚至在你開車的時候出現。 In an effort to boost its primary source of revenue (search) in the face of rapidly changing customer behavior (mobile), Google said it is making search ads bigger. 因為面臨顧客行為的快速改變,他們努力提高主要收益來源 ( 搜尋 ) , Google 表示他們會讓搜尋廣告 篇幅 變得更大。 Last year, Google( GOOGL , Tech30 ) added a third ad at the top of its mobile search results page. 去年, Google 將它的手機搜尋結果頁面頂端的廣告篇幅增加三分之一。 But Google's latest changes are far more substantial. 但是 Google 的最新的重大改變不僅如此。 Google currently gives search advertisers 25 characters for a headline and 70 characters for a description. Google 目前提供搜尋廣告商 25 字的標題與 70 字的內容描述。 That's going up to 60 characters for a headline, split between two lines, and 80...